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The next generation of self service has hit a tipping point by becoming a mainstream tool for retailers who want to improve customer demand, convenience and drive sales. According to the RIS Retail Technology Trends Study, retailer adoption of kiosks has more than doubled in the last two years.

Todays customers are demanding self-service options that speed up store visits by adding customer convenience and control over a growing array of options that include deli ordering, loyalty program access, and save-the-sale functions for out-of-stock products.

Retailers are placing new demands on business intelligence (BI) applications. Internal users are seeking more "self-service"-style interfaces, delivering timely, role-specific information and interactive capabilities on an expanding array of devices. The use of these smarter BI tools provides retailers with the ability to find new revenue sources, identify cost-cutting opportunities and improve performance visibility throughout the enterprise.

Retaining your best customers is crucial in a tough economy, and loyalty programs are a powerful tool to do so. They also provide a strong platform for permission-based marketing to customers' own digital devices. But to get the most from their programs, retailers must tie them to truly customer-centric business strategies and focus on fast, effective cross-channel execution.