BluJett Focus
BluJett Principles
Specialists
- Retail
experts implementing high-impact interactive technologies to enrich
in-store experiences, increase profitability and brand loyalty.
Core Competence
- Highly complex, technology-driven retail sales
Values Driven
- Dedicated to being collaborative, adaptive, resourceful, innovative, loyal and creative
Customer-Centric Expertise
- Over 25 years as owners / operators of Wireless Telecom Retail
BluJett Delivers
An understanding of the Shifting Market Dynamics inside the retail space and plots a course for success leveraging critical retail data and innovative technology.
Shifting Market Dynamics
Consumers
- Rapidly becoming a self-service society
- Expect to have control of their shopping experience
- Quickly & easily find desired information
- "Equipped (self-confident) to make informed purchase decisions
- Word of mouth via trusted peers, friends and colleagues
Retailers
- Experiential retailing = Inspire & influence customers
- Its now a Point of Servicevs. a Point of Sale
- Optimize operational efficiencies and in-store real estate
- Maximize new marketing and revenue-generating opportunities
Technology Propelling
the Customer Experience
Historical
- Shelf space
determines volume and variety of products retailers display and sell at any one
time
- Static product
packaging & literature is customers only source of in-depth information
- Slow evolution of
products features and benefits and required sales knowledge/expertise
Todays Market with
Interactive Technologies
- Cool Displays, Kiosks & End-Cap
Solutions
- Fast changing and increased complexity
of products & services
- Self-Service Interaction becoming key
motivator & influencer of shopping decision
BluJett Practices
Location, location, location
- To succeed, kiosks must be placed in a prime location so they can easily be discovered by customers. Unfortunately most kiosks have a significant footprint, and floorspace is hard to find in prime locations.Consider a kiosk that is small enough to be mounted directly to a shelf or end cap without significantly displacing merchandise.
First impressions
- Bad first impressions often are made with initial kiosk screens that:
- Are complex with many choices, leading the customer to think I dont have time to learn.
- Play a full-screen video, causing a customer to feel Its just trying to sell me something.
- Display the message Touch to Begin, which leads to the question Begin what? I dont have the time to find out. The initial screen must be simple yet dynamic, but not so dynamic as to be annoying. Avoid full-screen videos and take a cue from digital signage applications, which continuously rotate through a small number of simple screens. Provide a small number of buttons that have an obvious result, e.g., a see more button underneath the image of the sale item.
Fusing Critical Retail Success Factors Today and Tomorrow
Create a Memorable Experience:
Achieve Higher Sales & Profitability
Work or play
- A typical kiosk looks like a computer, which people associate with work and can imply a frustrating, complex and time-consuming experience the last associations needed to get a customer engaged. Unless there is a pressing need that the kiosk fills (such as an ATM machine), a computer-like terminal results in the customer walking in the opposite direction. Careful design can give a kiosk toy-like qualities, such as the use of bright colours and non-standard shapes, making the kiosk more engaging and encouraging its use.
Your number is up
- No one likes to wait while someone else uses the kiosk. Conversely, no one wants to have someone waiting behind them. Its also frustrating to have to walk some distance to use the kiosk. Unfortunately, due to cost, many installations only have a single kiosk. The solution is to have multiple, lower-cost kiosks distributed throughout the store.
Patience. What patience?
- Waiting for a page to refresh can be frustrating. Often it is not the length of the wait that matters; it is the unpredictability that people find frustrating. Many in-store kiosk implementations are remotely connected to the companys website. While this is a necessity for services such as loyalty and remote fulfillment, it leads to unnecessary delays while browsing products. Eventually, after being asked to endure this painful experience, the customer leaves and never comes back. All browsing delays should be limited to less than 0.5 second; this is best achieved by having all the content reside locally in the store.
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- Ferrari and BluJett Speed into the Future:
BluJett is developing an innovative solution for the Wynn-Penske Ferrari store inside the Wynn Las Vegas hotel.
- BluJett teams with Medical Center to develop new Patient CSI platform:
Unique patient and hospital CSI applications that will be delivered on BluJett Triage systems are being developed for large medical centers to properly manage patient flow in their businesses.
- 1M+ Ads being delivered via Digital Signage:
An estimated 1,080,000 unique advertising spots play on Digital Out-of-Home displays across North America during 2009.
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